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Research papers

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
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Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation-french-


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
×

Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation


Research papers

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
×

Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research papers

Decision making in a changing environment

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
June 15, 1979
×

Citation

Barjanski, Faivre and Frappa (1979a, June 15). Decision making in a changing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment


Research papers

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Michel Barjanski
September 1, 1978
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Citation

Laborie and Barjanski (1978a, September 01). A low-cost approach to the development of a new sales management tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool


Research papers

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Michel Barjanski, Jean-Louis Laborie
September 1, 1978
×

Citation

Barjanski and Laborie (1978a, September 01). A low-cost approach to the development of a new sales management tool (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool-french-